Amsterdam, 12 May 2014 - JWT Amsterdam continues to build its digital expertise with the appointments of David Navarro as Head of Design/Interactive Director and Agustín Soriano as Strategy Director. The pair joins the Creative Board, and together their combined talent will continue to drive digital innovation forward for the agency.
David Navarro joins JWT Amsterdam as Head of Design/Interactive Director. Navarro will oversee all design for the agency and as Interactive Director where he'll lead the strategy for new business and develop new platforms to bolster the agency's expanding digital innovation.
Navarro was lured to JWT Amsterdam after a brief stint freelancing as a Creative Director for the agency. Previously, Navarro held the position of Design Director at Tribal DDB from 2011-2012 before he left to freelance and pursue independent interests. Whilst at Tribal DDB, Navarro led projects on award-winning work for Philips, Volkswagen, KLM, Adidas and Heineken. In another life, before becoming a new father and temporarily losing the word 'sleep' from his vocabulary, Navarro ran his own digital shop in his native Valencia for 11 years, Pixelinglife. There he honed his own style of interactive superpowers working on brands such as Volkswagen, Audi, and Nike. Not one to be shy around award ceremonies, Navarro is also an active member of the digital design industry being part of the judging panel at theFWA and Awwwards. His work has been recognized by theFWA, OneShow, Cannes Lions, Eurobest, Clio, Webby’s, Epica, Awwwards, among others.
Navarro says, "Facing new challenges is exciting and JWT Amsterdam is no exception. I'm thrilled to bring a more digital mindset to JWT and strengthen their design superpowers. However, to me, the most important thing is being surrounded by crazy people who are not afraid of making awesome things, taking risks and having serious fun."
Agustín Soriano joins JWT Amsterdam as Strategy Director. Soriano will set out to elevate the innovation and digital thinking and apply his unique strategy platforms for clients and new business projects.
Failing miserably at mastering the art of kite surfing and realizing his dream of becoming a pro basketball player was not going to happen, Soriano threw his energy into his other passions: people, culture and brands. Quickly he focused and honed his expertise in the field of planning and brand management. Before moving to Amsterdam, Soriano was founder and Executive Strategic Planner at Valencia-based Rosebud from 2008-2014. Whilst there he drove the strategic and brand management platform offerings and created award-winning work for clients such as Nestlé, Unibet.com, Hilton, Nescafé, Valencia Football club and Unicef, resulting in being named agency of the year 2012. Previous to Rosebud, Soriano also developed his skills as a planner at top-level agencies in places like Madrid and Chicago working for some of the most important international brands such as Coca-Cola, Opel, Camel, Bank of America and Target. Soriano's work has been widely recognized in international creative festivals such as Eurobest and El Sol.
Soriano says, "I'm really excited to join one of the most important advertising networks, be part of the agency that invented the planning discipline and work for some of the most recognized brands in the world. This almost makes me not care about drinking ice-cold beer on the beach, wearing shorts in December or eating amazing paellas and tapas. Yeah, almost."
ECD Bas Korsten on the double-hire: ‘David and Agustin are two of the most talented guys I’ve ever met. But equally important: they’re from Valencia. And I don’t know what they put in the water over there, but they’re so full of passion to fundamentally change things, that I’m almost feeling sorry for the other agencies.’
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