Nestlé has appointed JWT London to handle all of its Rowntree’s digital business in the UK.
JWT London won the business after a competitive pitch between five agencies. This appointment follows other significant Nestlé Digital wins for JWT, such as KitKat, Aero, Quality Street and KitKat Global.
It is the final piece of digital business from Nestlé and the brief is to put the range of sweets back into the heart and minds of the nation.
Jon Lambert, Group Marketing Director, Nestlé UK & Ireland, remarked “Brilliant digital advertising is of huge importance to our brands and their consumers. JWT have produced excellent work for our other Nestlé brands, such as Aero and KitKat that we felt more than confident awarding the remainder of our major digital business to them.”
James Whitehead, Executive Partner, JWT London, commented “This latest win consolidates Nestlé’s business into JWT and is a further demonstration of the excellent relationship JWT has with Nestlé, a partnership we are very proud of.”
The Rowntree’s range of brands includes; Fruit Pastilles, Fruit Gums, Tootie Frooties, Jelly Tots and Randoms.
JWT London will begin work in Spring.