Nike - Nike Cricket
Make Every Yard Count / J. Walter Thompson Bangalore
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. He looks at the lack of space, and makes more room for his cricketing dreams.
We feature 1440 such young cricketers with 225,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count.
The winner of 8 Cannes Lions this year across Cyber, Film, Film Craft and Brand Content, this journey has surely made Every Yard Count.