The four-day intensive program will be held this August and features cutting edge content, unavailable anywhere else, with sessions from Contagious, the Zoo, YouTube and MediaMonks, together with hands-on workshops. Partly inspirational, partly informative but above all transformational, the Academy will support J. Walter Thompson MENA’s commitment to providing brands with solutions for consumers in the region who are “joining the dots in multiple areas of their consumption patterns and lifestyles” and are “increasingly comfortable with technology that is cognitive, intuitive and adaptive to their needs.” (J. Walter Thompson MENA Future 100 Trends for MENA in 2016)
The “Google All-Stars Academy” is built around the data giant’s collaborative model and the evolution of the consumers’ relationship with brands, as they define ‘online’ as being the most memorable channel for brand advertising (Google’s Consumer Barometer Survey, MENA).
Commenting on the Academy, Alex Brunori, Head of Creative Agencies MENA, said, "The Google All-Stars Academy is a transformational program that we are happy to launch with J. Walter Thompson and its senior key players and "rockstars" across disciplines and offices in the region. It's an exclusive workshop, and a global first for Google. The Academy will cover the whole industry process from an innovation point of view, aligning stakeholders on the principles of the collaborative model. It will be a blueprint for future-proof solutions in a modern, integrated, digitally savvy communications agency, facilitating ground-breaking thinking and ways of operating.”
Vatche Keverian, CEO, J. Walter Thompson MENA said, “The digital revolution has fundamentally changed the way consumers interact with, and choose, brands. As a result, the entire strategy around effective brand communications needs to evolve at a pace that matches the changes in consumer behavior. At J. Walter Thompson MENA we have leveraged digital technology for more than 16 years, most recently establishing our new offering, NewsLab, which focuses on online communities and content. The Google All-Stars Academy is the next exciting step on our road to fulfilling peoples’ needs and expectations of brands in the region.”
The Academy will complement further trainings that J. Walter Thompson, as a selected partner, will receive throughout the year, based on Google’s products, platforms and tools.
ABOUT J. WALTER THOMPSON COMPANY
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.
In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to successfully deliver the marketing plan. For more information, please visit us www.jwt.com/mea and follow us @jwtmea.