Managing Director / J. Walter Thompson Beirut
Qualified as a solicitor in 2003, Haddad moved into digital strategy for 6 years at Mindshare. He has worked on major launches for Ford, Volvo and Land Rover, creating experiences as well as online content and focusing on the online consumer brand experience from content through to retail. Notable launches and digital content development / experiences include Volvo c30, Ford Focus, Fiesta and s-Max as well as Land Rover Freelander and napster. In addition, Haddad was the first digital planner in the UK to fully integrate branding in online gaming with Ford Fiesta and Nike.
After joining JWT Dubai, Haddad completed an MBA at the Berlin School of Creative Leadership while working on regional and global clients such as Nike, Al Dar, HSBC, Nestle, Friesland Campina, Touch, JAFZA and Damas. Recently he has assumed the responsibilities of Regional Planning Director as well as Channel and Technology Planning for JWT in the Levant region.