Nestle - Kit Kat
“Have a seat” / J. Walter Thompson Amsterdam
The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands.Together with Kit Kat we placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.The campaign was a great success! Participants where offered money to hand over their spots, café owners and passers offered participants coffee to stay warm and lots of bystanders watched our delivery guy handing over their well deserved new Nexus 7 tablet on September 17th.