Future of Faster - PUMA BeatBot / J. Walter Thompson New York
While others focused on wearable tech, we created raceable tech. Introducing The PUMA BeatBot - a programmable, self-driving robot that inspires runners to push harder. Giving them a visual target to beat, not just a stopwatch. Instead of just telling runners to be Forever Faster. We gave them a way to live it.
The BeatBot is programmed with different paces over various distances and invited runner to race against it. Once programmed the BeatBot; - Tracks the line on a track with an array of 9 infrared sensors- Counts wheel spins to determine speed and distance- Processes all the data in real-time, to make over 100 maneuvers a second to stay on the line, navigate bends and cross the finish line all at a pace you’re trying to beat- An array of bright LED lights at the rear so you can see the BeatBot in your peripheral vision, leaving you to concentrate on making your run as fast as possible.