Nestle - Nestle Dessert
The Dessert Table / J. Walter Thompson Paris
In 2008, Nestle Dessert offered more than a chocolate baking tablet through a unique and differentiating service platform: www.latableadessert.fr with coaching, education and transmission to consumers. But still, the brand wished to live moments of complicity with its consumers. The agency suggested going directly to their target by opening a temporary shop to transmit the passion of pastry making to them!
The object was to start the desire for creating moments of emotion around the chocolate.