Singapore, May 22, 2015_ Always Marketing Services, China’s leading field and shopper marketing company, has agreed to acquire 3ree, an integrated marketing company based in Singapore.
3ree offers event management, sourcing and production of marketing premiums, project management for exhibitions and activations, and design and creative services, as well as digital marketing.
The company, which was founded in 2010 by Tan Li Li and Isabel Cheong, has implemented projects in key Asian markets, including Malaysia, Indonesia, Vietnam, India, Japan, Korea and Australia, for a wide range of clients, including Microsoft, Mitsubishi Electronic, Seagate and StarHub.
Always, which is majority-owned by J. Walter Thompson, offers trade marketing, including merchandiser management and retail audit; retail marketing, including promoter management, in-store activation and retail environment designs; as well as shopper marketing, including point of sale design, events and road shows, as well as premium design and production.
“Our partnership with 3ree represents our confidence in the Always field marketing proposition, not only in China but across Asia, particularly Southeast Asia. We are very proud of Always’ unique ability to deliver pioneering solutions to clients of “scale management” through its unrivaled execution network. 3ree will be a critical new addition to this capability,” said Tom Doctoroff, CEO of J. Walter Thompson Asia Pacific.
Always set up offices in Taiwan and Singapore in 2013. 3ree will be a part of Always Singapore, and together, will serve as a hub for regional expansion.
“I am so happy to have 3ree in the Always Group. I strongly believe that 3ree will be the turbo engine to speed up our Asia expansion plan,” said Cai Hua, Founder and Chairman of Always.
ABOUT J. WALTER THOMPSON
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today.
J. Walter Thompson opened its first office in the Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.
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Asia Pacific Director of Corporate Communications