J. Walter Thompson
The Year of Mobile in China / J. Walter Thompson Shanghai
It seems like industry pundits have been calling “the year of mobile” for the past 10 years, but in 2014 it seems we have finally reached the tipping point in China.
With over 1 billion mobile phone users in the country (48% of them smartphones, according to eMarketer), China is becoming a hotbed of mobile innovation and marketing.
81% of Chinese netizens now access the internet from their mobile phones, ... READ MORE