JWT Asia Pacific - Highlights
Award Winners / J. Walter Thompson Asia Pacific
Some of the work that makes us proud:
Oriental Princess “Reflection. Episodes 1-4, JWT Bangkok
The integrated campaign took brand idea to the next level, adding a modern, Asian take on the ‘femme fatale’ with deep, lasting engagement online.”
Windows 8 “MakeUp", “Work & Play”, “Watermelon”, JWT Beijing
Hitting over 1 million views in one week, this trio of hilarious films swap watermelons, Ping-pong and makeup for features in Windows 8's latest campaign.
baobeihuijia.com – Baby Back Home Volunteer Association ‘Missing Children”, JWT Beijing
How a simple act of photo-taking can save thousands of missing children. And that, anyone with a smartphone can become an instant search volunteer.
Samsonite “Sumo Elephant” Wrestler Bear”, JWT Shanghai
Portrays Samsonite's "Sammies" bear and elephant characters as mischievous kids who put the luggage through the worst - but wave the white flag as the suitcases emerge, undefeatable.
Samsonite “The Electric Translator”, JWT Shanghai
A packaging design for the traveler's electric adaptor that relates with the anxiety of Travelers always worry about not being able to connect with the locals.
Red Cross “Rapid Rescue”, JWT Singapore
To help Red Cross become synonymous with disaster prevention we created Rapid Rescue. A mobile app that connects a First Aid seeker to the nearest first-aider, instantly. By putting all 12,000 first-aiders in Singapore in a tab on a smartphone, people are now able to tap on help, which could be around the corner.
Lux “Radio Prank”, JWT Singapore
A campaign that pranked one of Indonesia’s most popular radio stations by hijacking the morning show with a playful call-in gag. It brought to life the irresistible beauty of a Lux woman using radio like never before and engaged millions of listeners and generated buzz across Indonesia’s social media scene.
Schick “Icons: Salvador, Chaplin, T, V”, JWT Manila
series of graphic posters of legendary men with iconic facial hair with the Schick Exacta 2 razor seamlessly incorporated into each design. The campaign bagged a Gold Lion for outdoor, making it JWT Manila's and the country's second in history.
Ford “Cane Toad Road”, JWT Melbourne
The iconic 6-cylinder Falcon nameplate was launching a 4-cylinder option. An engine that, while superior, could be perceived by the Falcon faithful as heresy. We sought out an unlikely spokes-person, or rather spokes-amphibian, the much maligned Cane Toad. There is a well known Australian saying, "The only good Cane Toad is a dead one."
Ford “Wheel of Fortune”, JWT Kuala Lumpur
We refreshed the usual Lucky Draw for prizes, by turning Ford test drives into a Game of Chance. A simple twist that earned accolades from One Show, Spikes and Adfest.
WinSing “Bamboo”, JWT Taipei
An Old Chinese proverb says “rather be meatless in the meals than living without bamboos”. We present WIN SING vision with six laser-cut 5mm bamboo sheets, and engage people with oriental culture at the first glance.
Samsonite 'Heaven & Hell', JWT Shanghai
This highly acclaimed ad, which brought home China's first Grand Prix from Cannes and first Grand LIA, was named the world's most awarded print ad in 2011 by the Gunn Report.
Anta 'Li Xiaoxu's Shoebox' installation, JWT Shanghai
Part installation, part artwork, all made from one shoebox. This creative campaign won awards throughout 2011 and 2012.
Antimo 'Caravan', JWT Jakarta
This award-winning print ad for Antimo captures the topsy-turvy feeling of motion sickness.
Melbourne Writer's Festival 'Wi-Fiction', JWT Melbourne
JWT Melbourne won numerous awards in 2011 and 2012 for this innovative campaign, which put short stories onto the mobile devices of unsuspecting festival attendees.
“Civilization”, for Maxam toothpaste - don’t let the germs settle down., JWT Shanghai
“Dream”, for Seitenbacher Musli. When you dream, you burn calories No wonder you always wake up hungry! Refuel at breakfast with Seitenbacher.