SINGAPORE, November 19, 2013 - Asian men are focusing more on relationships, feeling concerns over balancing work with home life and want to have a greater role in the fabric of the family, according to a survey on the changing roles of men that was conducted in Singapore, China and Malaysia by JWT Asia Pacific. Women still shoulder most of the load, especially when it comes to the kids, but men feel they are pitching in more at home and striving to be a more hands-on dad than their own fathers were.
“The men we surveyed in Singapore, China and Malaysia see themselves in a very different light to their fathers,” said Sosuke Koyama, Head of Strategic Planning at JWT Singapore. “Men say they want to participate more in the family, particularly when it comes to raising their kids, and say they experience anxiety about achieving a work-life balance.”
JWT Asia Pacific surveyed over 1,500 men and women in Singapore, China and Malaysia from August 2 to August 9, 2013 using SONAR™, JWT’s proprietary online panel.
To read the report, please click here.
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JWT opened its first offices in Asia Pacific in 1929, and today has more than 3,000 employees spread across 18 countries in the region.
Asia Pacific Director of Corporate Communications