This quirky digital campaign helps Kit Kat’s target youth market “throw away the riff raff” and “give friend credit where it’s due”. By accessing your timeline, the Facebook app identifies the top Likers and Commenters who have interacted most with your online social content. It then presents you with an array of cheeky slogans to use on one of seven different Kit Kat e-cards, which you can post on your digitally-devoted friends’ walls.
“Christmas is a day of giving in appreciation of our loved ones, but quite often, we may have missed out people who deserve our appreciation too, like our friends who have religiously participated on our Facebook page,” says Lynette Chua, Account Manager at JWT Singapore. “This app singles out friends who’ve really made an effort to be part of your life, and lets you make their Christmas break with some quirky, festive cheer.
”Singaporeans can download the app at www.facebook.com/kitkatsg
“This is a fun, irreverent app that really brings the Kit Kat breaks to life with a smile during the festive season. The Kit Kat Christmas Make-a-Break app allows users to send a customised yet personalised greeting to their friends at this festive break, giving them extra cheer and relief in place of the usual mass greetings.” said James Wong, Director of Corporate Affairs and Communications for Nestle Singapore.
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JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Bloomberg, Brand USA, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Macy’s, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others.
JWT opened its first offices in Asia Pacific in 1929, and today has more than 3,000 employees spread across 18 countries in the region.JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
Asia Pacific Director of Corporate Communications