SINGAPORE, June 22 , 2014 - JWT Singapore brought home a Silver Lion in the Mobile category from the Cannes Festival of Creativity for “Guardian Angel”, an innovative wearable tech personal safety accessory line created to help women combat harassment.
Designed in the shape of a halo, The Guardian Angel is a simple but elegant innovation which can be worn as a necklace or a bracelet, so that it’s always accessible. By clicking once on their Guardian Angel pendant, a woman can trigger a call to her own phone during an uncomfortable moment, offering her an excuse to break away from a harasser in a shared space such as an office or a bar. In cases of threat to her personal safety, she can hold the button for three seconds to send an SOS text message to a designated number, such as her parents or a friend, to notify them she is in danger. The text message provides coordinates and a Google Map link to her location.
Ten percent of each sale of the Guardian Angel, which is sold online at www.the-guardianangel.com, will go to AWARE.
The Guardian Angel was also one of a small handful of entries from Asia to be shortlisted in the new Innovation category, which recognized breakthrough technology and innovation.
"I am proud of the work, because we were brave enough to go far beyond the normal briefing in order to provide a solid solution to the concrete issue. That is how an agency should approach clients’ challenges. This attitude, combined with the expertise and the grasp our team has on what technology can do today, is a great mix," said JWT Singapore CEO Frank Bauer.
JWT Singapore was also shortlisted in both Media and Direct, for “Share it to end it”, created by JWT and XM for the Coalition Against Bullying for Children and Youth, and in Cyber, for “Stop the Decline”, for Let Elephants Be Elephants, an NGO backed by Nadya Hutagalung to stop the Asian trade of ivory.
JWT, the world’s best-known marketing communications brand, has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to developing award-winning branded content today
JWT opened its first office in Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.
For more information, please visit www.jwt.com and follow us @JWT_Worldwide. JWT’s parent company is WPP (NASDAQ: WPPGY).
Asia Pacific Director of Corporate Communications