Amit Enterprises Housing Ltd. - Corporate
Built For More, Mind Maze / J. Walter Thompson Mumbai
The TVC stars brand ambassador, Sachin Tendulkar, easily the best person to embody “continuous improvement”. In the film, we see Sachin trapped within the labyrinthine walls of his mind, trying to find his way out. After a series of unsuccessful tries, he realizes that the mind only holds you back because you let it to. This epiphany gives him confidence and makes him aware of his abilities. He then manages to break through his mental barriers and steps out stronger and better. The film ends with the brand tagline ‘Built for More’.