PepsiCo India - Pepsi
Kaise Hoga Wait, Jab Pepsi Hai Rs.8- Jockey / J. Walter Thompson Delhi
In 2013, Pepsi revealed the theme of "Oh Yes Abhi". Living life with Impatience.The brand, which has always stood for youthful irreverence and fun, carries forward the theme in its first campaign of the year.
The new Pepsi Pricing campaign announces the Rs.8 price point, in the Pepsi "Oh Yes Abhi" tonality. Developed by JWT, the campaign has a set of four TVCs, with Bollywood star Ranbir Kapoor playing different characters. One of the TVCs also features Bollywood celeb,Priyanka Chopra. Each of the films has the quintessential Pepsi humour, irreverence and drives the core thought of impatience and excitement, while highlighting the great taste of Pepsi at Rs.8.