Oh Yes Abhi / J. Walter Thompson Delhi
Pepsi aims to inspire and invite the Youth with the Next Big Global Idea - Capturing the “THE EXCITEMENT OF NOW”.
My ‘NOW’ is certain and is the only thing I have complete control over – that said I don’t see life to be stressful or full of uncertainty. In fact I’m enjoying my now and am more positive about tomorrow.
BUT…if there’s one crisis or fear that cuts across the youth of the nation it is the Fear of Missing Out. Keeping up with the group is passé, there’s a strong need to be the first and to stay ahead of the curve. That’s social/cool currency. And at the heart of this ‘need’ lies – IMPATIENCE. And to the Youth – this impatience is good! It works; it is much needed in today’s times. And it’s rewarding