CARE INTERNATIONAL - SRI LANKA - CARE
SPREADING THE LIGHT AGAINST WOMEN'S ABUSE / J. Walter Thompson Sri Lanka
Women's abuse is rampant in Sri Lanka. There have been hundreds of messages but can we say the message in a way they will listen?
During the holy celebration for Buddhists, thousands gather in the capital city to learn about a 2500 year old philosophy brought to life through stories on the 200 year old medium of Pandols.
A Pandol is the size of several billboards put together.
Care, a humanitarian organization that fights Gender Based Violence created a Pandol like nothing they have seen!
We highlighted the key areas where women’s abuse takes place. So, on the most significant religious festival in Sri Lanka, we made millions see the light on women's abuse without even preaching a single word.