Content related to Wishing light for the blind / J. Walter Thompson Sri Lanka
This is Sri Lanka's 1 st ad with Braille. Since the daily newspaper can't produce it on the normal print run it went as an insert. The thinking behind it was to take the reader in to the space of a person who cannot see and the experience of reading is limited to a few dots on a page.
Janashakthi Insurance + Wishing light for the blind - J. Walter Thompson Sri Lanka