Executive Art Director / J. Walter Thompson Atlanta
Pedro’s experience at JWT spans nearly four decades. Beginning his career at JWT Washington, D.C. in 1976, Pedro worked across the roster of clients, and then was made Senior Art Director on the Marines. For the 1985 Super Bowl, Pedro worked on “Sword,” his first Marine Corps TV commercial, one that dramatically changed the course of Corps’ advertising. When the Marine Corps Account transitioned to JWT Atlanta, Pedro continued to ensure continuity and quality for the brand. Here he also worked on the Orkin, HUD, Georgia Tourism, Ciba Vision, and Entergy accounts, to name a few. His knowledge, and passion for the Marine Corps continue to keep him engaged on many creative aspects of the account.