Female Tribes – a pioneering initiative
J. Walter Thompson Company
J. Walter Thompson has a rich heritage of female firsts and female achievement, with Helen Lansdowne (the world’s first female creative director) and Charlotte Beers (the world's highest-ranked woman in advertising) to name just two.
When it comes to our work, we have been known for changing perceptions about women across the globe. From the 1941 World War II posters inspiring women to take on traditionally male jobs, to the 2003 De Beers campaign challenging traditional gender roles by empowering women with the ‘Right Hand Ring’, we have always been leading the changing expectations of women’s roles.
As marketers, we are well aware that advertising greatly affects the culture around it, and as pioneers, we’re aware of the way in which women have been traditionally represented and are not only calling for change, but leading it.
Find out more: www.jwt.com/femaletribes