As Mio’s strategic communications partner, J. Walter Thompson will have preferential access to Mio’s best-in-class biometric sensing and analytic technologies
NEW YORK, NY (February 2, 2016) — J. Walter Thompson Company, one of the world’s best-known marketing communications brands, today announced the launch of a strategic partnership with Mio Global – an industry pioneer in wearable technology.
The unique alliance with Mio will give J. Walter Thompson Company the ability to communicate directly, connect and innovate with one of the leading technology sensor brands in the world. As Mio’s strategic communications partner, J. Walter Thompson will have preferential access to Mio’s cloud-based health optimization algorithms and its breakthrough metric, Personal Activity Intelligence (PAI), along with the ability to take advantage of Mio’s best-in-class wearable biometric sensing technologies.
Mio recently unveiled PAI, a groundbreaking algorithm that finally makes sense of heart rate data for the ordinary consumer. PAI leverages artificial intelligence and has been clinically proven to reduce the risk of lifestyle-related diseases, extending lifespans by a decade on average.
Gustavo Martinez, J. Walter Thompson Company’s Worldwide Chairman and CEO, said of the new partnership, “As we embrace new and innovative technology mediums in order to offer pioneering solutions to our clients, it is critical that we have partners like Mio that can help us stay on the cutting edge. Combining J. Walter Thompson’s pioneering spirit and creative expertise with Mio’s data-driven solutions and reputation for tech innovation will also help us respond to the human challenges that are impacting our clients’ brands.”
PAI is the first activity metric to track your body’s response to all activity – not just steps. It leapfrogs the “one-size fits all” approach of step counting that dominates the wearable market. By implementing PAI into its devices, Mio has found a simple way to present a deeply personalized metric, one simple number that makes the app unique and meaningful to each user. It centers on the single most accurate reflection of your body’s response to physical activity: heart rate. It translates real-time heart rate data and personal profile information like maximum heart rate, resting heart rate, gender and age into a weekly PAI score.
Mio Global’s CEO, Liz Dickinson, commented, “Mio’s mission has been to make heart rate training accessible to all athletes and consumers alike. This partnership with J. Walter Thompson Company allows us to reach more people and impact more lives, and help other brands do that as well. We could think of no better agency partner than a company with such a rich heritage and such a strong reputation for pioneering and innovation. Together, we truly have limitless potential.”
All Mio devices work with PAI; however, the new Mio SLICE activity tracker, also previewed at the Consumer Electronics Show (CES) 2016, is the companion device to Mio PAI and will be the first device to display a user’s PAI score.
The Mio partnership will be overseen by the Innovation Group, J. Walter Thompson Intelligence’s futurism and innovation practice.
ABOUT THE J. WALTER THOMPSON COMPANY
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today under the leadership of Worldwide Chairman and CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.
About Mio Global: Mio Global engineers connected biometric sensing solutions, empowering consumers with the knowledge they need to monitor activity and improve health and fitness. A recognized pioneer in wearable sensors, Mio is known for its industry-leading wrist-worn heart rate monitor technology. With broad distribution around the world, the company offers a range of heart rate monitoring watches and wristbands including award-winning wearables such as Mio ALPHA, Mio FUSE, and Mio LINK. For more information, visit www.mioglobal.com.