NEW YORK, NY (April 30, 2015) — J. Walter Thompson Company today announced the launch of a new specialized practice called J. Walter Thompson Intelligence, offering a unique blend of research, innovation and data analytics across its global network.
In a move to add new competitive capabilities to its expanding network, J. Walter Thompson Intelligence will become the platform to house three key in-house practices: SONAR™, Analytics and The Innovation Group.
Guy Murphy, as part of his role as Worldwide Planning Director, will oversee the new group, which will operate out of key markets including Europe, Latin America, Middle East and North America.
“This is a powerful alliance of skills, harnessing leading edge practices and cross-fertilizing their knowledge,” said Murphy. “It will fuel another leap forward in our understanding of humanity and how to apply that to clients’ business ambitions.”
The new J. Walter Thompson Intelligence group will include:
· SONAR™ is J. Walter Thompson’s in-house research unit that develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world. It is led by Mark Truss, Worldwide Director of Brand Intelligence.
· ANALYTICS focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools and is led by Amy Avery, Head of Analytics, North America.
· The Innovation Group will leverage its deep appreciation of future trends to offer new consultancy services. Its focus will be on helping Clients imagine new futures for their brands and identify disruptive new products and services. It will be led by Lucie Greene, Worldwide Director of the Innovation Group.
ABOUT THE J. WALTER THOMPSON COMPANY The J. Walter Thompson Company, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. Today under the leadership of Worldwide CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide and Mirum. Mirum is a new agency whose principles are deeply rooted in innovation, design, data, marketing and technology to drive business transformation. For more information, please visit www.jwt.com and www.mirumagency.com.
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