NEW YORK, NY (Feb. 26, 2015) — J. Walter Thompson, the world’s best-known marketing communications brand, today announced that a campaign to celebrate its 150th anniversary has made the final shortlist in the Global In-House Team category for the 2015 Global PR Week Awards. Leveraging the historic occasion, the team developed a 360-degree multichannel, fully integrated, year-long brand campaign that spanned its internal agency, clients and the industry at large.
“We are honored to be a category finalist alongside esteemed global brands,” said Erin Johnson, Chief Communications Officer, J. Walter Thompson Company. “As we celebrated the historic occasion of J. Walter Thompson’s 150th anniversary, we saw an immense opportunity to amplify our legacy and values.”
Amidst leadership changes, as outgoing CEO and Chairman Bob Jeffrey passed the torch to Gustavo Martinez, the campaign aimed to reignite its longstanding pioneering spirit and fortify the agency’s renewed goals for growth.
The campaign’s multi-platform approach aimed to engage employees and evoke action and participation, in addition to sharing the story of J. Walter Thompson’s history and principles. Elements included the launch of an interactive historic timeline, commemorative anniversary branding, an internal idea incubator called The Commodore Challenge, and the Helen Lansdowne Resor Scholarship, among other activations and assets. The campaign culminated in a live 24-hour global celebration across social media on the final day.
J. Walter Thompson was listed in the ranks with Starbucks, AECOM Technology Corporation, Hilton Worldwide, and Rentokil Initial. View the complete shortlist here.
Launched in November 1998, PR Week, a Haymarket Media brand, is the essential title for PR professionals around the world. Winners will be announced at the awards show held on April 28, 2015 in New York City. To attend the awards ceremony, please register at: http://www.globalprweekawards.com/.
ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter, to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
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