NEW YORK, NY (April 29, 2015) – J. Walter Thompson, the world’s best-known marketing communications brand, today announced that its campaign to celebrate its 150th anniversary was named the winner in the Global In-House Team category at last night’s 2015 PRWeek Global Awards.
Leveraging the brand’s milestone 150-year anniversary, the team developed a year-long, 360-degree multichannel, fully integrated brand campaign that engaged employees internally, as well as clients and the advertising industry at large.
“We are thrilled to be among the winners at the 2015 PRWeek Global Awards," said Erin Johnson, Chief Communications Officer at J. Walter Thompson Company. "We are honored to have been given the opportunity to amplify an already momentous occasion for the J. Walter Thompson brand. I am so proud of my team, who worked tirelessly all year to create, activate and execute our efforts around the 150th anniversary. This award goes to J. Walter Thompson.”
Amid leadership changes, as outgoing CEO and Chairman Bob Jeffrey passed the torch to Gustavo Martinez, the campaign aimed to reignite its longstanding pioneering spirit and fortify the agency’s renewed goals for growth.
The campaign’s multi-platform approach aimed to engage employees and provoke action and participation, in addition to sharing the story of J. Walter Thompson’s history and principles. Elements included the launch of an interactive historic timeline, the agency’s largest and most ambitious effort to narrate their 150-year history as it intertwines with world history and advertising history; The Commodore Challenge, an internal incubator that invited employees around the network to submit and share their own innovative ideas; the Helen Lansdowne Resor Scholarship, an opportunity named after J. Walter Thompson and the industry’s first female copywriter that awards five $10,000 scholarships to aspiring female creatives; a 24-hour global celebration across social media; and commemorative anniversary branding among other activations and assets.
J. Walter Thompson was listed in the ranks with esteemed brands like Starbucks, AECOM Technology Corporation, Hilton Worldwide, and Rentokil Initial.
Launched in November 1998, PRWeek, a Haymarket Media brand, is the essential title for PR professionals around the world. Winners were announced at the awards show held on April 28, 2015 in London. To view the complete list of winners, click here.
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