J. Walter Thompson Intelligence
UNREALITY / J. Walter Thompson Worldwide
Next-gen fantasy, Utopias, and unquantified landscapes in a world of hyper-digital realism
We live in a state of hyperreality. As we navigate through the stress and mundanity of our everyday existence and parallel online lives, we are increasingly turning to unreality as a form of escape and a way to search for other kinds of freedom, truth and meaning.
What emerges is an appreciation for magic and spirituality, the knowingly unreal, and the intangible aspects of our lives that defy big data and the ultratransparency of the web.
The digital age has created an always-on generation, for whom the desire to switch off means finding an alternative reality. When hyperbole is stratospheric, where is there that’s beyond awesome? Another world, but one that doesn’t actually exist.
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