J. WALTER THOMPSON INTELLIGENCE
Women, Next / J. Walter Thompson Worldwide
Around the world, a new consumer group is poised to dominate the economy of the future: women. Change is happening so quickly that strategies designed to reach today’s women may feel dated by the time they hit the market. A future-facing approach is urgently needed.
Women, Next includes:
- Nine full-length chapters on key areas of interest in women’s lives, including work, sex, lifestyle, technology and more
- 28 pages of data-rich infographics on the female consumer, based on a survey of 1,300 women by our SONAR™ research tool
- Key take-outs, summarizing the essential brand takeaways for each chapter
The report explores the future of women across the following areas:
Women & Work, Women & Sex, Women & Beliefs, Women, the Body & Beauty, Women & Age, Female Youth, Women & Lifestyle, Women & Consumer Tech, The Next Billion
Insights in “Women, Next” are supported by original data from a July 2016 study conducted by J. Walter Thompson’s research unit SONAR™ that surveyed 1,300 female consumers, age 12+ in the U.S. With this SONAR™ data and other data points from global research centers, the report explores how trends in female consumer behavior today act as key indicators of where female consumers are heading, what they will care about in the years ahead and how brands can anticipate their evolving needs.
The final chapter of the report offers a global view of the female consumer and leans on data from J. Walter Thompson’s “Women’s Index,” a research study conducted in November 2015 that surveyed 4,369 female consumers, age 18 and older in nine global markets: United States, United Kingdom, Brazil, Australia, China, Russia, India, South Africa and Saudi Arabia.