Casa Luker - Luki Fruit Snacks
Lifesaver Backpack / J. Walter Thompson Colombia
The Lifesaver Backpack became the perfect medium to reach this remote jungle communities in a direct way, being the perfect excuse to teach, promote changing of behaviour and talk about water safety. Especially reaching out to children who use rivers to get to school each backpack has CPR instructions stitched into the back to remind them what to do in case of an emergency. In other words, this is an activation idea that could help save, not only the life of the recipient, but to all those around that could need help.