TELETICA, INAMU, FEDEFUTBOL
The Second Scoreboard
/ J. Walter Thompson Costa Rica
Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, factors such as heightened tension levels and an increase in alcohol intake, can cause domestic violence complaints to spike up by as much as 690%. To tackle this terrible trend, the Ministry teamed up with Teletica, the country’s leading TV station and sports broadcaster, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match.